Digital Marketing is the necessity of every business irrespective of size and complexity. Before discussing why is it a necessity, let’s discuss what exactly is digital marketing.
Digital Marketing
Digital marketing is also known as internet marketing is the process of advertising products or services online through digital channels like mobile apps, website, social media platforms, Email and so on. It is the complete opposite of traditional marketing with better opportunities and potential to generate high ROI in a very short span of time.
Must you be wondering why digital marketing is better than traditional marketing?
Checking and clearing notifications on smartphones is the first thing we do before getting out of bed in the morning and again before going to bed at night. Such is the impact of digital media on people and business!
With the increasing number of internet users and the emergence of smart devices and tools, people are more dependent on online brand reviews to make shopping decisions. Tech-savvy people are more active on social media sites and you can reach hundreds of people online at a time via digital tools. So, door-to-door sales are time taking and television or radio advertising or print media methods are outdated because they do not connect you with lakhs of people at a time like Facebook or Twitter.
Using Google Analytics and other tools you can track the real-time data of your business progress and success of digital marketing efforts. Well, traditional marketing methods do not let you track your business progress using real-time analytics with a single click.
Digital marketing in nutshell is a great tool for creating brand awareness online and boosting your product sales. Digital tools connect your business to the right audience at the right time.
How does SEO work for business growth?
Search engine optimization or SEO is the process of optimizing your website to make it easy to navigate, mobile-responsive, load quickly, and attractive with relevant content. Hire Best SEO company in Dubai and let search engines to crawl and index your page and increase the SERP rank.
Once you rank your website on page 1 of Google, you will get high brand visibility. More people will visit your site if it contains the same keywords which they used for search. So, more people can locate you easily. Eventually, it will increase your website traffic, leads, sales and brand value.
How do Google Ads (PPC) work for your business growth?
Google Ads or Pay-Per-Click (PPC) is the monster advertising platform. You need to create an amusing content with powerful keywords and user-minded strategy so that when the ad is displayed on a search engine, more people will click on the ad and visit your website, which then converts into revenue. For every click on the Ad, you will be paid by the advertiser. This is the fastest approach to increase your brand visibility and bring more potential buyers to your website.
How does social media marketing (SMM) work for your business growth?
You need to create your brand profile on various social media channels and optimize your brand pages to generate publicity and increase the awareness of your product and services. You must optimize according to specific location or demographics of your target audience. People visiting your social media pages will be redirected to your website, which means more traffic and brand value. Social media is a great tool to connect and bond with your customers. Further, you must draw the attention of your target customers by posting on Facebook, LinkedIn and Twitter on a regular basis. Hire SEO company in Dubai for paid campaigns to attract leads and create a spotlight for your business.
In short digital marketing is the best way to expand your brand among masses. However, it will be a challenging endeavour if you do not have digital skills of your own. Consider hiring WebTek Digital, the best digital marketing agency Dubai. They offer responsive website design and development services, SEO, SMM, Google Ads or PPC and Email marketing services at affordable price. Leveraging Google Ads, Social Media Marketing and SEO will boost your brand incredibly.
Digital Marketing
Digital marketing is also known as internet marketing is the process of advertising products or services online through digital channels like mobile apps, website, social media platforms, Email and so on. It is the complete opposite of traditional marketing with better opportunities and potential to generate high ROI in a very short span of time.
Must you be wondering why digital marketing is better than traditional marketing?
Checking and clearing notifications on smartphones is the first thing we do before getting out of bed in the morning and again before going to bed at night. Such is the impact of digital media on people and business!
With the increasing number of internet users and the emergence of smart devices and tools, people are more dependent on online brand reviews to make shopping decisions. Tech-savvy people are more active on social media sites and you can reach hundreds of people online at a time via digital tools. So, door-to-door sales are time taking and television or radio advertising or print media methods are outdated because they do not connect you with lakhs of people at a time like Facebook or Twitter.
Using Google Analytics and other tools you can track the real-time data of your business progress and success of digital marketing efforts. Well, traditional marketing methods do not let you track your business progress using real-time analytics with a single click.
Digital marketing in nutshell is a great tool for creating brand awareness online and boosting your product sales. Digital tools connect your business to the right audience at the right time.
How does SEO work for business growth?
Search engine optimization or SEO is the process of optimizing your website to make it easy to navigate, mobile-responsive, load quickly, and attractive with relevant content. Hire Best SEO company in Dubai and let search engines to crawl and index your page and increase the SERP rank.
Once you rank your website on page 1 of Google, you will get high brand visibility. More people will visit your site if it contains the same keywords which they used for search. So, more people can locate you easily. Eventually, it will increase your website traffic, leads, sales and brand value.
How do Google Ads (PPC) work for your business growth?
Google Ads or Pay-Per-Click (PPC) is the monster advertising platform. You need to create an amusing content with powerful keywords and user-minded strategy so that when the ad is displayed on a search engine, more people will click on the ad and visit your website, which then converts into revenue. For every click on the Ad, you will be paid by the advertiser. This is the fastest approach to increase your brand visibility and bring more potential buyers to your website.
How does social media marketing (SMM) work for your business growth?
You need to create your brand profile on various social media channels and optimize your brand pages to generate publicity and increase the awareness of your product and services. You must optimize according to specific location or demographics of your target audience. People visiting your social media pages will be redirected to your website, which means more traffic and brand value. Social media is a great tool to connect and bond with your customers. Further, you must draw the attention of your target customers by posting on Facebook, LinkedIn and Twitter on a regular basis. Hire SEO company in Dubai for paid campaigns to attract leads and create a spotlight for your business.
In short digital marketing is the best way to expand your brand among masses. However, it will be a challenging endeavour if you do not have digital skills of your own. Consider hiring WebTek Digital, the best digital marketing agency Dubai. They offer responsive website design and development services, SEO, SMM, Google Ads or PPC and Email marketing services at affordable price. Leveraging Google Ads, Social Media Marketing and SEO will boost your brand incredibly.
