Tips for successful Conversion-Focused Facebook Ads

Are you upset with your Facebook Ad campaign results?  Well, spending dollars just to get poor leads means the strategy was not up to the mark. Did you target the exact audience? It is one of the many factors determining the success of ad campaigns. Read on to know some strategies used by professional social media marketing specialists to create results-driven campaigns.

Well-planned landing pages 

An impressive leading page is the key to incredible Facebook conversion. Poor landing page due to unattractive titles or headings, lack of call to action (CTA), and inappropriate image sizes may ruin the Facebook campaigns. According to best digital agency in Dubai, you must run A/B tests to determine strong lead magnet such as videos or white papers. 

Why AB testing?

These tests also help you to come up with customised headlines considering the interests of the different target audience.  Besides persuasive headlines, they make sure the site contains compelling CTA, which is visible on the right half of the page. Attractive images with appropriate alt text and tags are compulsory along with quick loading videos.

Targeting exact demographics

You must start with the broad audience set and then narrow down based on the broad audience testing results.  Recently, Facebook has upgraded its features to help you narrow down your target audiences using AND/OR rule. This new rule helps to filter out the true enthusiast or fan from a huge group of not so enthusiasts or fans. Leading digital marketing agencies come up with laser-targeted advertisements that help to focus on audiences with specific age, income level, and other factors. This will help you spend money only on the converting audiences and obtain high ROI.

Taking advantage of Facebook’s Ads format

Facebook offers several different Facebook ad formats. You must test to find out which format/s will help generate high conversion for your business. For instance, the “lead ads” format assists the businesses to capture the leads from Facebook directly. Further, you can track the conversions using the format “Increase Conversions on Your Website ad.”  If you want to display multiple products to the target audience then you can opt for “image carousel ad”. Highly skilled and experienced advertisers make the best use of such formats and keep an eye on any new facility.

The Take Away

Follow the above strategies and you will be able to create conversion-focused Facebook advertisements. Make sure to narrow down your customers to convert better. Always experiment with different ad format to leverage most of Facebook facilities.  It will help you spent the budget wisely and avoid waste of money and efforts.

Are you looking for best social media advertising services? 

Then WebTek Digital is the right solution for you! It is one of the most renowned social media companies in Dubai. Their experts have more than ten years of experience in the field of digital marketing.  They use advance strategies to optimize and target social media ads considering specific timings, days, locations and devices for extraordinary conversions. Contact them via https://www.webtekdigital.com/ and boost your website traffic.

WebTek Digital Upholds Your Online Reputation Through Its ROI-Focused Plans

A brand that is never visible to people or not much heard during word of mouth marketing will always suffer from low sales volume and web traffic. In this digital era, people are more dependent on online reviews than actually using the product for quality assessment.

Your customers are online 24X7 so your brand must be visible to them else they will never know that your brand exists. If you have created a business, then it is your responsibility to sustain it despite cut-throat competition.

So, if you have a negative online reputation or you want to build a great brand reputation online from scratch, then you must take the help of online brand reputation management services. These services will prevent your company’s reparation from tarnishing by regular monitoring and connecting with target customers. 

What is the need for online reputation management services?

ORM or Online reputation management services in Dubai are designed to emotionally appeal your target customers and impact their buying decisions. There are various social media channels and review sites online.

ORM experts will post reviews about your brand and services on these sites. They will connect with target customers on social media through creative posts and address their queries and doubts. Eye-catching images, engaging videos, and content will create a positive impression about your brand in customer’s minds.

Sharing testimonials and customers’ feedback on your social media sites will lead to loyalty and trust among other customers as well.

These ORM activities will lead to brand awareness and redirect more people to your site, which in turn will increase your traffic and sales volume. 

What else does ORM include?

• successfully build and maintain your online brand
• Leverage strength, mitigate risk and win a competitive edge
• Remove low ratings and bad reviews
• Maintain planned IP usage
• Remove spam content and links
• Promote positive links 
• Remove information on court cases and litigation
• Replace negative rankings with positive sites
• Delete Rip Off Reports

WebTek Digital is one of the best digital marketing companies in Dubai with extensive experience in managing the online reputation of various brands across diverse verticals. Their experts are trained to remove negative or fake news stories, including slander. The digital agency monitors relevant websites 24×7 for any negative mentions about your organization and assures a positive and credible Internet reputation.

The digital agency offers the best ORM services irrespective of company size and maintains complete confidentially of your information. You can also avail here a range of digital marketing services like SEO, PPC, SMO, and many more. Contact now to boost your brand reputation!

Top 5 SEO Trends & Practices of 2020 That You Must Be Aware of

As competition continues to rise in the digital sphere and websites are launched every day, it is time to rethink your SEO strategy time and again. The SEO landscape also is quite dynamic. Some things remain the same always: place appropriate keywords in titles, keep it a priority to make your website mobile-friendly and so on. However other things change drastically with the passage of time. With updates of Google on its own algorithm business owners, therefore, need to be always up on their toes. Here are a few SEO trends that are sure to come up in 2020.

Zero-click searches get due importance

Because of prominent Search Engine Result Page (SERP) features namely featured snippets, Google’s Knowledge graphs and Local Packs, etc., more than 50% of search engine searches are at present zero-click searches. It implies that any user’s query is itself answered on SERP without actually clicking them at any time.

Finding out about these zero-click searches, therefore, is crucial. These clicks are done by people who search for address or contact number or by those who look out for reply to easy questions and so on.

Identifying specific keywords that bring you the clicks is also necessary. By using a powerful rank monitoring and keyword research tool such as Rank Tracker in combination with Google Search Console a/c, you may evaluate what keywords that you are optimizing actually bring the relevant clicks. In this way, you are able to save time as well as effort thereby optimizing queries with keywords.

Rich as well as featured snippets are optimized

In a scenario where zero-click searches are predominant, the details shown on SERP seem to be important. Optimizing rich or featured snippets is a trend that will be followed in the coming year.  By definition, featured snippets are the whole block of information that may be displayed at top of search engine result page and they help to increase click-through rate (CTR). Rich snippets, on the other hand, are those that show pictures, stars for the reviews, product prices in addition to description and title. Unlike featured snippets, the rich snippets bring CTR improvement at lower pace but they are easier to get. The result is easily noticed even though position in search engine result page remains unchanged.

For snippet optimization, it is therefore vital that data on the website should be structured. You should use on-page SEO auditing tool such as WebSite Auditor and find out if data on the site is structured. Make use of Rank Tracker tool to find out more about the featured snippets. Search for the keywords for which the competitors already have featured snippets.  You need to make use of potentials that help you to optimize rich or featured snippets in the best possible way.

Local SEO techniques are changing 

The aforesaid zero-click searches actually are the local searches for which results may be displayed on SERP, to be precise in Local Packs. For mobile equipment, single Local Pack would take up equal amount of space as the whole search engine result page being shown to the user.

You may use large number of searches especially those containing keywords like ‘addresses, ‘near me’, ‘phone number’ by creating Google My Business page for your own company. However, people, who wish to make comparison of products, search for more details and they may go on to your site and that is where the conventional SEO tactics become important. Undoubtedly, having solid backlink profile seems to be of utmost importance. You need to find out the backlinks that your competitors get and also try to get them for your site also. Another important thing is that apart from backlinks you also require those which Google considers to be locally authoritative. Also, you have to track performance of local ranking and remember that minimum change in location may influence the results effectively.

Algorithms continue to play vital role 

Over the years, Google has been using algorithm in order to enhance users’ experience with searches and also prevent over-optimized web pages. From 2020 onwards, this feature seems to be more popular with the coming of the updated algorithm of Google called BERT. Till date, Google makes use of three popular mechanisms and the first one is Neutral Matching that depicts meaning of query.  The second one is RankBrain that rightly adjusts reliance on SERP on data collected on users’ behavior. The third is newly launched BERT which is an algorithm that evaluates structure of search so as to have better understanding of the context in which the keywords may be used.

In 2020, the focus is simply not to rank relevant keywords. In fact, ranking without proper search intent is sure to hamper results in SERPs. In order to know correct searching intent, you need to know what is ranking in the current time. By using appropriate rank monitoring software such as Rank Tracker you are able to monitor results to find out what content Google considers appropriate for searches. Once you determine the right intent behind search queries you wish to rank, develop content to match the user’s intent in search.

Brand building should be a priority

In 2020, brand building as well as awareness seems to be a vital task for digital marketers. You need to pay attention to building high-quality link profiles as well as handling brand mentions without links.

Making use of what is popularly known social media listening will surely help you to observe each and every mention of not only your brand but also the kind of product or service you provide. It also helps you where competitors are mentioned and even starts a campaign to get mentioned there also. By using diverse tools for social media monitoring you may build brand image through direct interaction with their client base so that you may not be thrown out of competition in due course of time.

Every time the digital marketers assume that they knew everything about SEO, the rules shift as well as change. The apt example is how the local SEO trends changed. Currently creating Google My Business is slowly turning out to be more vital for a few local businesses than creating website and this is in trend for some time. Therefore you should always have to keep abreast of the latest trends and also adjust work to new challenges they are rightly facing so as to bring in optimum results.
If you are looking for best SEO services in Dubai then WebTek Digital is your one stop destination. It is one of the leading companies that offer a wide spectrum of SEO, digital marketing as well as web development solutions for diverse verticals. As a Google partner it utilizes best technology and helps its customers to stay ahead in competition. It develops ROI based SEO and digital marketing campaigns that assure maximum reach as well as sales and also carves optimum business growth. For details, visit https://www.webtekdigital.com/.

Why website development is important for your business?

Do you have a business without a website?

If yes, then it is time to design a visually appealing website and go digital.

All your customers are online looking for your products and services through the website. If your brand or website is not visible and then your business does not exist for them.

More and more users because of the emergence of smartphones and other Android phones, prefer to carry their web on their phone browsers. People search for everything online today, therefore, it is imperative to have websites.

This is the era of ecommerce business and customers are mostly online you must take your business on the internet if you are expecting brand popularity, more customers, sales and revenue.

How to get started with website design and development process?

Checkout online for the best web design company in Dubai and connect with them. Share your plans and web development goals with the experts.

You must explain the color, logo, website layout that you would like to have. Then experts will analyze your competitor’s site, target audience, and business goals and finally develop a comprehensive plan for you.

The website is the first point of interaction between business and customers. If your site is attractive and easy to navigate plus having engaging content, then you will have more visitors on your site. Eventually, you will have enhanced brand image and that will impact your business performance positively.

 Well trained web developers use the latest framework and coding languages and test your website, on different browsers to be assured that it is user-friendly and responsive to mobile, tablets, desktops and other internet-enabled devices.

Taking your feedback, the experts will design a feasible, running, top-notch website that you can not only use to promote your business but can also manage it yourself.

Another important factor to consider is that today web designing is more than having a website. The criteria are to develop responsive web designing.

Thanks to digital marketing for leading this hot trend.

Responsive websites are unique and admirable. With responsive websites, the users don’t have to adjust the sidebars or sliders to fit the websites on the screens of their handsets on monitors. Instead, the sites miraculously adjust themselves depending upon the screen of the medium.

Such websites have immersive UI/UX design and offer great pleasure to their users. They are creative, attractive and most importantly responsive enough to drive more people to your website.

It is suggested to hire a company with extensive experience and sticks to professionalism so that your website development is completed on time and in a single attempt.

WebTek Digital is the leading web designing company in Dubai, UAE with a team of creative experts. They are trained to incorporate digital technologies and standards so that your website wins the digital race.

At WebTek Digital, the experienced designers and developers are committed to working in accordance with the popularity and demand for dynamic or responsive web design in Dubai. By hiring their experts for your website development, you can ensure good user experience. You can also approach them, for engaging content on your webpage.

Hire the best website design and development services in Dubai and set your business apart!

How digital marketing will grow your business in 2019?

Digital Marketing is the necessity of every business irrespective of size and complexity. Before discussing why is it a necessity, let’s discuss what exactly is digital marketing.

Digital Marketing

Digital marketing is also known as internet marketing is the process of advertising products or services online through digital channels like mobile apps, website, social media platforms, Email and so on. It is the complete opposite of traditional marketing with better opportunities and potential to generate high ROI in a very short span of time.

Must you be wondering why digital marketing is better than traditional marketing?
Checking and clearing notifications on smartphones is the first thing we do before getting out of bed in the morning and again before going to bed at night. Such is the impact of digital media on people and business!

With the increasing number of internet users and the emergence of smart devices and tools, people are more dependent on online brand reviews to make shopping decisions. Tech-savvy people are more active on social media sites and you can reach hundreds of people online at a time via digital tools. So, door-to-door sales are time taking and television or radio advertising or print media methods are outdated because they do not connect you with lakhs of people at a time like Facebook or Twitter.

Using Google Analytics and other tools you can track the real-time data of your business progress and success of digital marketing efforts. Well, traditional marketing methods do not let you track your business progress using real-time analytics with a single click.
Digital marketing in nutshell is a great tool for creating brand awareness online and boosting your product sales. Digital tools connect your business to the right audience at the right time.

How does SEO work for business growth?

Search engine optimization or SEO is the process of optimizing your website to make it easy to navigate, mobile-responsive, load quickly, and attractive with relevant content. Hire Best SEO company in Dubai and let search engines to crawl and index your page and increase the SERP rank.
Once you rank your website on page 1 of Google, you will get high brand visibility.  More people will visit your site if it contains the same keywords which they used for search. So, more people can locate you easily. Eventually, it will increase your website traffic, leads, sales and brand value.

How do Google Ads (PPC) work for your business growth?

Google Ads or Pay-Per-Click (PPC) is the monster advertising platform. You need to create an amusing content with powerful keywords and user-minded strategy so that when the ad is displayed on a search engine, more people will click on the ad and visit your website, which then converts into revenue.  For every click on the Ad, you will be paid by the advertiser. This is the fastest approach to increase your brand visibility and bring more potential buyers to your website.

How does social media marketing (SMM) work for your business growth?

You need to create your brand profile on various social media channels and optimize your brand pages to generate publicity and increase the awareness of your product and services. You must optimize according to specific location or demographics of your target audience. People visiting your social media pages will be redirected to your website, which means more traffic and brand value. Social media is a great tool to connect and bond with your customers. Further, you must draw the attention of your target customers by posting on Facebook, LinkedIn and Twitter on a regular basis.  Hire SEO company in Dubai for paid campaigns to attract leads and create a spotlight for your business.

In short digital marketing is the best way to expand your brand among masses. However, it will be a challenging endeavour if you do not have digital skills of your own. Consider hiring WebTek Digital, the best digital marketing agency Dubai. They offer responsive website design and development services, SEO, SMM, Google Ads or PPC and Email marketing services at affordable price. Leveraging Google Ads, Social Media Marketing and SEO will boost your brand incredibly.

How to Choose the Right Social Media Agency in Dubai?

Are you aggressively participating in social media marketing? If not, then it may be difficult for you to achieve your targeted ROI.  This is the digital age and businesses in Dubai have to face cut-throat competition. A business with a strong online reputation is the one with high customers and fan base. 60% of internet users rely on social media reviews and posts before making their buying decision. Through intense social media campaigns for promoting your products and services, you will get a large pool of customers.  Here comes the role of social media companies in the UAE who will manage your social media accounts and maintain a positive brand image.

Here are some tips to choose the right social media agency. 

Research well 

Conduct thorough research about different social media agencies and see what people are saying about them on platforms like Facebook. Observe how the agencies handle negative comments or situations on social media to protect a brand. 

Experience 

Look for the number of years the agency is involved in social media marketing. You should consider hiring if they have worked in related business before because they can better understand your business goals. 

Portfolio

You may ask for case studies to know different brands and businesses handled by the company. You will get to know how well the agency creates and executes a strategy. Look at the results and the achievement of the client’s goals and you will know if it is the right place to invest your money.

Direct Contact

Find out if you can communicate with the experts any time and get an immediate response to your phone calls and emails.  A good social media agency has a high frequency of communication whether it is implementing a plan or develops new online reputation management goals.   

UAE has many popular social media companies but not everyone can tune in with your mission and vision. a Use the above tips and choose the right social media agency that will use innovative strategies for social media management.

One such agency is WebTek Digital - best digital marketing agency in Dubai. They have highly experienced and dedicated experts serving national and international clients using advanced social media marketing methodologies.

How can content improve your customer relationship?

In 2019, content marketing is the biggest mover in digital marketing. Today content is not just to inform your customer about your products and services. It has become an important part of marketing, changing the way a customer interacts with a business. Content marketing helps a business stay online 24/7 and address all the queries of the customer on time, which in turn help you build trust and gain customer loyalty over time.

Thanks to the advent of social media marketing and exponential growth in the internet users else content marketing would not be a new tool to business growth. People viewing videos on the internet drives 80% of consumer internet traffic.

Using live videos for Facebook promotion or and posting as stories on Instagram is the best way to stay in touch with your customers.  It is the quickest way to create videos on a regular basis.

Video content is a testimonial, which is more sought after. Video testimonials help people develop confidence in using your products because other customers express the product benefits on the video. Video content can also be a tutorial and a great way to teach your target audience about your products. However, learning should be the center focus than product or service promotion. 

Above all content should be of high quality to retain the existing customers and draw new ones. People are eager for useful, informative and reliable content because they are wary of being sold. So, create meaningful content with an element of entertainment. Do not forget to integrate SEO else search engines will bury your content irrespective of the innovativeness.

Also create a good content library for distribution so that people can easily find your videos, podcasts, blogs, and articles easily. Merge with social media for a quick gain of global presence and customer base. For instance, Netflix Twitter Account.

These are the elements to keep in mind for content marketing. If you need expert help, then get in touch with WebTek Digital. They help clients across domains drive high traffic, sales and conversions using various digital marketing tactics.

WebTek Digital is the best social media marketing agency in Dubai specialized in web designing and development. Contact today to win with content!

Employ best digital marketing services provided by WebTek Digital

Digital marketing is evolving technique that has been used by the marketers for their business promotion. With several online marketing companies available in the recent times, selecting the appropriate one is a challenging job. Here are a few essential things you should follow while selecting the right company for developing digital marketing techniques:

Determine your marketing goals

Prior to recruiting a good digital marketing company, it is vital that you must select the marketing goals as quickly as possible. You can also talk to employees and also check what things must be done to accomplish their goals and also find out how the best online marketing company in UAE can also help you in this matter.

Know the experience of company you have chosen

It is vital that you should find one such company in Dubai that has long years of experience in the relevant industry. Ensure that the company you have chosen to recruit also has the relevant experience to work on the kind of service you are looking forward to. It is best that you should hire the company that has profound experience of working on all types of verticals.

Choose the company that offers new and advanced concepts 

There is no one-size-fits- all strategy available for digital marketing. A popular company will provide the best concepts or ideas about digital marketing techniques that can yield excellent results for growth of the business. In fact, this company can offer a new perspective on something your team has been working on. In fact, they will evaluate marketing efforts and may also develop new concepts or ideals.

Pick up one that charges affordable prices 

You should rely on the best digital marketing company in UAE, Dubai that helps you to develop effective techniques as well as charges reasonable prices. It is wrong to think that the company that offers the best services and calls for low prices. Indeed, quality service is provided to the one that can charge reasonable prices.

If you are searching for the best online marketing company in UAE, Dubai then it is advisable that you should get in touch with WebTek Digital. Indeed, it has the team of expert digital marketing professionals that provides customized services at reasonable prices. Get most out of digital marketing solutions offered by this top-notch company.

Top Three Social Media Marketing Tools that You Cannot Afford to Miss

It is 2019 and no entrepreneur can think of business success today without social media. It no more remains a platform to share your happy family pics or flaunt to the world about your lavish lifestyle. Social media has become essential for brand promotion.

However, it is not as easy as it sounds. It requires work, work and more work besides attractive content, gifs, images, cool hashtags.  One needs well-curated social media marketing strategy supported with well-crafted posts well aligned with the latest trends in the tech-savvy world.   If you want to be pro in social media marketing, then consider the below given top three social media managing tools-

1. Buzzsumo

If you want to pitch in new ideas or track trending topics, then you must know what your competitors are doing.  You will get such information from Buzzsumo. The powerful tool also helps you assess how well your content is performing.

2. Buffer

This is an amazing tool that will help you schedule all the posts on all the social media platforms. You can avoid the tension of missing an important post that was necessary on a given date. A smart tool for smart business!

3. Canva 

Canva remains a hot tool for social media marketers in 2019.  If hiring designer is too expensive for you then nothing can serve you better than this cost-effective tool. Create beautiful images or infographics with easy to use drag and drop interface and millions of free graphic elements.
 
 If you Google best social media tools, then you will find a plethora of tools available. But, the above three tools are always in vogue and will remain unless better alternative comes up in the market. As of now, these tools are super cool and rocking.

If you are looking for any professional help for your online brand management then you may contact WebTek Digital, the best social media marketing agency in Dubai. They also provide a range of digital marketing solutions to rank your website no.1 on SERPs.  Contact this Google Partner now and win the digital race!

Best Digital Marketing Agency for ROI-Focused Digital Advertisements

The increasing use of the internet and smart devices has changed the very shape of marketing products and services. Today marketing is all about digital advertisements, which are targeted to the potential customers to convert them into the buying customer.  Unlike traditional marketing, digital marketing is cost-effective and generates quick results.  

Digital marketing companies in the UAE are increasing by leaps and bounds as every small and big company are in need of conversion-focused advertisements. If you too are in need of affordable advertisement and conversions services, then hire the best digital marketing agency UAE.

There are many benefits to hiring expert digital marketers. Considering the cutthroat competition in Dubai, digital advertisements are a must for every business. By using advanced digital strategies, you can win the digital race.  Read on to know the role of digital advertising experts.

• Target the advertisements only to specific users, who are highly likely to buy your product or service. 

• Help you run your ad on cost-effective platforms like Facebook, where a per ad may cost just $5 per day.  

• Focusing more on video marketing than creative posts

• Assist with mobile marketing to create an ad and improve brand awareness and image.

• Design ROI-focused ad format to gain leads  from Facebook 

• Boost your business revenue to the next level. 

If you’re using social media platforms you must connect with the target audience emotionally.  To resolve any trouble in this matter contact WebTek Digital is the leading digital marketing company in UAE.  The company provides impeccable quality services and can flexible, accountable and professional with flexible, accountable and professionals.

Customized Open Source Development Services by Web Design Company

Customized Open Source Development is a new trend in the web development area. As per the experienced web developers and digital marketers, a website can enjoy solid traffic with Open source web solutions. These solutions facilitate end-to-end customization. Therefore, there is a high demand for customized, open source web development services in Dubai, UAE.

Benefits of Open source web solutions

Open source web solutions ensure eye-catching and user-friendly websites, leaving the customers enthralled. People love to visit such websites repeatedly. 

Best user experience is the key to engage the target audience and achieve maximum ROI. Customized Open Source Development Services are cost-effective and offer a multitude of options for all sort of business operations. You can offer your customers, the best e-commerce solutions, ERP solutions, CMS and CRM solutions.  If you do not know which open source tools to choose for your business objectives, then you may seek expert web design and application developer’s guidance. 

Professional services at WebTek Digital

WebTek Digital is the leading digital marketing and website design company in Abu Dhabi. Their experienced developers use perfect Open Source Platform to design perfect web solutions. They have worked with different national and international clients in the UAE. Over the years, have developed out-of-the-box techniques to lift your business ROI. 

At WebTek digital, the experts are committed to the dedication, transparent communication, and high standards. They never compromise on deadline and high-quality service. Their customer support service is very prompt and resolves any query you have.

The experts of WebTek Digital use creative thinking, innovative strategies and deliver productive results, which distinguishes them from other website and application development companies in the UAE. They use competitive pricing system and ensure 100% customer satisfaction.  Hire WebTek Digital for open source web solutions and boost your business ROI.

4 Ways To Find The Right Digital Marketing Agency Dubai

The business market in the UAE has cutthroat competition. Handling business in this market is difficult if you are not tuned with the latest digital trends in the business. One of the hot trends in fact must-follow trend is social media marketing. You can gain a huge fan base by marinating a strong online brand reputation.  Therefore, you should consider hiring a digital marketing agency in Dubai.

What is the role of the digital marketing agency in online brand management?

Digital marketing experts handle all your social media accounts to ensure a positive brand image.  Also, they connect with each of your customer on social media to resolve their queries and address any concerns. If you want to advance your business growth and gain a competitive edge in the market, then hire the top digital marketing agency. Here are 4 tips to consider when looking for a digital marketing agency.

Conduct a thorough research

Conduct intense research about different digital marketing agencies and choose the one with positive reviews and ratings on platforms like Google, Facebook and others. Reputed companies come with an extensively trained team of online marketers.
 
Experience in Industry

Look for the company with at least 8-10 years of experience in social media marketing. Find out if they deliver services in your business domain so that they can easily meet your business goals like a pro.

Ask for the Portfolio

Look at the company’s portfolio to assess their approach to work and success factor.  Find out how they handle negative comments on social media by asking for case reports or link to social media accounts.  It will help you find out how the selected agency meets the clients’ goals.

Face to face communication

You must directly visit the agency and look for the ease of contact. Find out if the experts are flexible and open-minded and if able to give an immediate response to your phone calls and emails.  If there is no red flag found then there is a threat in the future.

Ready to convert your social media account into a popular community?

Contact WebTek Digital in Dubai, a popular and well-established digital marketing agency for more than 10 years.  Their experts will align with your vision, and strategies to come up with innovative social media tactics.

Avail the leading web design agency in Dubai for best web designing services

Several web design agencies have been established in Dubai and therefore, when you are looking for the best web design solutions then you would be spoilt for choices. The challenges arise if you should select one amongst all the companies. Here are a few things you should follow in order to choose a leading company for website designing.

Conduct research on company’s reputation

The first thing is to find the track record of the company you have decided to hire. Read out the company’s portfolio and find out what kind of work it has achieved in the last. It is important that you should find out if this kind of service is at all suitable for your need. Read the customers’ testimonials and reference of other customers that a web development agency in Dubai has worked for.

Interact with them directly for information

Ensure that you should be able to conduct the background check as much as you can. It is important that you should check the contact number of the company’s representative so that you can call out that person at any time and find out the entire progress of work. Find out the approximate turnaround time in replying queries since you may find the urgent changes and you can also contact the company without difficulty.

Find out more about the expertise of employees 

Make sure you should assess the background of staffs of the company and choose if they are at all professionals and approachable. It is vital because they are the people who can manage the account and if you have good terms with all of them it is expected that you may get the best outcome. The company’s employees should be keen to find out details about business and also the types of business you conduct in order to deliver what exactly you want.

You should give priority to the above-mentioned tips while choosing the company for the best web development solutions. If you are not convinced about various solutions it offers it is vital that you should select the alternative option. You should recruit the company you feel easy working with and feel confident about the capabilities to generate the best result. Indeed, WebTek Digital is a leading company you feel comfortable working with and also can be confident about the capacities to produce the best output. It has also hired a team of web designers who may develop responsive and dynamic web designing service according to clients’ needs.

Why Should Small Business Look for Social Media Marketing Companies?

Unlike pay per click management, social media marketing is a cost-effective technique to establish a strong online brand presence. It is a lucrative option for small enterprises that are on low budget and cannot go for expensive advertisement methods.  Here are some ways of how small businesses can leverage the advantages of social media marketing.

Let micro-influencers boost your brand 

There is an increasing number of micro-influencers on social media platforms like Facebook, Instagram, and Twitter. These influencers will promote your brand and your products online at a very pocket-friendly rate when compared to the other leading influencers in the network.

Keep the audience engaged with new tricks

Today people of all age groups are using Facebook and Instagram. Therefore, you must take advantage of these platforms and connect with the bulk audience at a time.  However, you must keep an eye on the latest trends in the market to come up with interesting and engaging social media posts to drive traffic and conversion to your website. You can check out the latest campaigns and social media ads created by the competitors in your niche. It will help you gain insights into tricks used by them to gain a high fan following.
 
Strengthen online reputation 

If you are not connecting with your target audience by replying to the comments and queries on time, you will fail to establish an emotional bond with them. You can win their loyalty and trust by addressing the needs of your followers and proactively responding to other people’s messages and posts. It will increase the likeliness of your customers to visit your website and buy your products.

Don’t you think social media marketing is the budget-friendly method to drive high leads and conversions? For an entrepreneur, it is a daunting process to keep monitoring and responding to each and every query made by your customer online. Here comes the role of the social media marketing companies in Dubai that assist brands to maintain a strong online presence to attract customers.

You should consider hiring a reputed social media marketing company like WebTek Digital in Dubai for managing your online brand reputation. This recommendation is based on personal experience and successful results obtained.

Leverage the power of social media and boost your business growth online!

Top 3 Actions for Successful Content Marketing by social media agency in Dubai

Content market is the most important branch of digital marketing and experts all over the world are racing to be on top of SERPs.  Therefore, Google keeps changing the algorithm and favors content strategies that align only with the latest algorithm. Here are three content marketing tips to consider that will take your ROI or the next level.

1. Artificial intelligence 

Amazon is always the first choice for shopping and the reason is personalized experience powered by artificial intelligence. You can choose a specific color, size brand and price of a shoe or shirt you want to buy. Amazon uses artificial intelligence to identify the customer’s shopping patterns and preferences and sends pop notification to remind you about your cart. You will get valuable insights from AI on what people want. Accordingly, you can create SEO content or use specific keywords in your blogs to get converting customers.

2. Leverage the power of storytelling 

Why do you think people love to watch TEDx stories? People want stories because it is easy to relate inspire and connect. Story telling is an art, which can significantly influence your purchasing decision. Today most brands are taking advantage of storytelling. Talk to your customers about how your products and services make their life better. You may ask your customers to share their experience on social media and you will definitely be the rock star in your niche.

3. Create a buzz with creative video

Do you resist yourself whenever people upload live videos on Facebook and Instagram? No. you don’t! All over the world, live videos has gained acceptance. People love to watch live videos, unlike traditional videos because of quick product demonstration and long-lasting impression on the mind.  Live videos are contributing to majority of the traffic. Think no more! Start live video marketing.

These three content marketing trends will never let you down. Integrate them into your content marketing strategies to boost traffic, leads and revenue.

Want an expert help? Try WebTek Digital an experienced and reputed social media agency in Dubai. They offer superior quality services including blogs, article, ad copies, and engaging SEO and website content to spike your search engine rankings.

How Developing A Hybrid Mobile App Can Boost Your Business ROI?

Every small and big business today is focusing on hybrid mobile app development for better ROI. The reason is better engagement with the target customer using this platform. Unlike any other web mobile app, developing a hybrid mobile app is cost-effective. Since this app involves both the features of a native app and web app spectrum, it functions across many devices and platforms.  Before you understand how the hybrid mobile app boosts the business ROI, you must know its benefits.

How Does Hybrid App Mobile Development Benefit Your Business? 

•    Easy to create and maintain

The app developer uses a single code for developing a hybrid mobile app that can work well on different platforms like Android and iOS. Therefore, depending on your business growth needs, the scalability of the app can be increased. 

•    High speed

A Hybrid mobile app immediately adjusts to the configuration of different mobile devices. It not only displays the data faster but also loads the content and high-definition graphic quickly.

•    Ease of integration 

Hybrid mobile apps can seamlessly synchronize with other compatible apps.  They also work smoothly with the native apps of the devices such as GPS or camera. Such smooth integration makes the work of the developer quite easy.

•    High-ended experience

A hybrid app is capable of reducing the consumption of mobile data as it uses a device’s API to save offline data. Moreover, updating this app is as easy as updating the web page in real time.

•    Bigger ROI

Since you are creating a single app for different platforms, there are less financial resources required.  This is the main cause of popularity of the hybrid apps. Combining all the above benefits, your business can yield a bigger ROI!

Closing thoughts

With the above benefits of a hybrid mobile app, it is easy for a business to enter the market easily and stay competitive. Look at some of the giants like Instagram and Twitter and their incredible success and profit. You can too join the league by developing your own hybrid mobile app. If you are looking for a reputed company in Dubai for effective hybrid mobile app development, then WebTek Digital is the right choice for you.  It is leading app development and web development agency in Dubai specialized in other verticals like SEO, SMO, PPC, and content marketing.  Connect with their experts now to discuss your requirements.

2019 Must Know Tips to Quickly Master Social Media Marketing

It is impossible to grow your social media presence without right strategies. Here are five tips to master Social Media Marketing in 2019.

A rapid business growth in Dubai is a tough job owing to the cut-throat competition. Social media is the most unavoidable thing if you want to sustain the competition. Social media companies in Dubai are coming up with trendy tricks for excellent improvement in business productivity.  Mastering social media marketing is must to leverage its killer benefits such as increased brand awareness, leads, gaining large audience and making more sales and revenue. Here are a few quick tips for you to excel in social media marketing in 2019.

Keep an Eye on Latest Trends 

What is the logic behind the social media posts going viral?  Popular brands focus on latest social media trends to increase their brand visibility in front of billions of users. WebTek Digital - social media agency, UAE works by reading the current social media statistics to align with the changing algorithm. Not only popular content ideas but you should also look for popular hash tags and type of images, which are getting huge likes, re-tweets or shares on the social media.

Take Advantage of Video Marketing 

You must have noticed the rage created by the Facebook live videos? With video marketing making big buzz, experts have determined that video content will generate 82% of all the user traffic.  Come up with creative blog content and then create interesting videos around those topics.  Check out the competitor’s brand for video length, people featured, quality of music and video style used to attract customers.

Focus and Connect With the Target Audience

Customers keep returning only when they feel valued. You can focus on their needs only when you understand them. The best way to connect with the audience is to respond to their positive and negative comments on social media. WebTek Digital identifies target customer’s desires by collecting feedback to craft a strategy, which leads to an excellent engagement.

Promotion Is the Key 

To gain skyrocketing traffic, you must promote your social media accounts. More the social media presence, higher will be the brand’s visibility. WebTek Digital makes the best use of the automation tools for different social media platforms for chosen social media strategy.  Without promotion your unique and diverse content will not reach the target users.

Use the Right Tools 

If you want your strategy to run effortlessly, then use right tools for social media management.  For instance, Buffer is an amazing tool to schedule your social media posts. So, you can tweet 15 times a day even when busy with important conference. Other great tools to know what is working in your industry are Google Keyword Planner, Google Console, BuzzSumo, and Twitter Lists. Google Analytics, Pintrest Analytics, SumALL and Twitter Analytics are other vital tools to determine your social media presence.

Wrap up

Want to turn your social media account into popular community? Look for the best social media marketing agency in Dubai and fine tune your social media marketing tactics and stay ahead of the game. One such agency is WebTek Digital - best digital marketing company in UAE. Experts of this company research and use innovative strategies for social media page management, social Media organic promotion, and Social ads campaigns.  Contact them via https://www.webtekdigital.com/ and let them know your requirement.

Make your Brand Popular with a leading digital marketing company

Are you facing problem to run your business successfully in Dubai city? If so, then WebTek Digital is your one-stop destination. With multiple digital marketing companies available in the market finding out the best one seems to be overwhelming and it even drains out your energy as well as enthusiasm. Below are a few tips you should follow to find out the best company for online marketing:

Proficient professionals will handle the marketing task

If you hire staffs to manage your digital marketing task it is important that you only have to depend on one marketing professional who has the duty to manage all kinds of marketing tasks. However, if you recruit a leading marketing company, you will get the support of expert digital marketing professionals to work for all of you:

Enjoy good Return of Investment 

The best digital marketing company in UAE confirms that the money may be invested effectively to generate more business revenues and leads. By recruiting the best company you may prevent all kinds of unnecessary expenses. You also have to be aware of this company that wants to cheat you as well as add something more than what has been quoted. Therefore, you can also restrict the fund and you can enjoy the maximum Return of Investment in the online marketing field.

Choose one who is aware of the recent trends of the industry 

The best professional related to digital marketing company should update their skills as well as keep themselves aware of the modern trends of the industry. As a result, they may easily adapt to advanced marketing strategies and become aware of any type of change present in the industry.

If you are looking for the best online marketing company in Dubai then WebTek Digital is your ultimate destination. It has a team of experienced digital marketing professionals who offer the best services at affordable prices.

Let the Best SEO Company Dubai Promote Your Company

The significance of search engine optimization (SEO) cannot be overlooked in the internet niche marketing industry. This is because SEO is the most integral, climacteric and decisive element for the development of any successful web marketing strategy. SEO that helps a web page easy to locate, crawl and categorize on popular search engines. You can find out your business brand from among thousands of other companies on the web page with the development of a proper SEO track. Professional and leading SEO companies in Dubai holistically deal with the promotional process to drive the customers or target audience towards your company through web channelization.

SEO Ranking Depends on Multiple Factors and Not Only on The Strength of Keywords

Those days are gone where only your website content use to get good ranking depending on the strength of the keywords and key phrases. Apart from such factors, comprehensive quality content is also responsible for raising the rank of the SEO.
 
The value of the content; the pragmatic relevance of the content with the present market condition; the keywords and effective key phrases; the amount of social media attention that your content gains; the frequency of publishing content to your blog or website and also the amount of social validation and backlinks your website or blog receives from other trusted website.
SEO Helps to Increase Traffic

Best SEO company Dubai brings in a momentous effect to the success of any internet marketing campaign as it is one of the best ways of increasing traffic for your company website.

• Crawling
• Indexing
• Search work
• Algorithms 
• Retrieving

And to make this whole cycle work you need an SEO expert who will help you to attract the target traffic, gain new customers and probably convert the viewers to clients too.

Owners of large-scale companies, recognize this fact and hence makes concerted efforts to achieve high search engine rankings or endeavors hard to maintain their good ranking through regular optimization. Among many, WebTek Digital is one such reputed hub who aims to cater to you according to your needs and budget.