Are you upset with your Facebook Ad campaign results? Well, spending dollars just to get poor leads means the strategy was not up to the mark. Did you target the exact audience? It is one of the many factors determining the success of ad campaigns. Read on to know some strategies used by professional social media marketing specialists to create results-driven campaigns.
Well-planned landing pages
An impressive leading page is the key to incredible Facebook conversion. Poor landing page due to unattractive titles or headings, lack of call to action (CTA), and inappropriate image sizes may ruin the Facebook campaigns. According to best digital agency in Dubai, you must run A/B tests to determine strong lead magnet such as videos or white papers.
Why AB testing?
These tests also help you to come up with customised headlines considering the interests of the different target audience. Besides persuasive headlines, they make sure the site contains compelling CTA, which is visible on the right half of the page. Attractive images with appropriate alt text and tags are compulsory along with quick loading videos.
Targeting exact demographics
You must start with the broad audience set and then narrow down based on the broad audience testing results. Recently, Facebook has upgraded its features to help you narrow down your target audiences using AND/OR rule. This new rule helps to filter out the true enthusiast or fan from a huge group of not so enthusiasts or fans. Leading digital marketing agencies come up with laser-targeted advertisements that help to focus on audiences with specific age, income level, and other factors. This will help you spend money only on the converting audiences and obtain high ROI.
Taking advantage of Facebook’s Ads format
Facebook offers several different Facebook ad formats. You must test to find out which format/s will help generate high conversion for your business. For instance, the “lead ads” format assists the businesses to capture the leads from Facebook directly. Further, you can track the conversions using the format “Increase Conversions on Your Website ad.” If you want to display multiple products to the target audience then you can opt for “image carousel ad”. Highly skilled and experienced advertisers make the best use of such formats and keep an eye on any new facility.
The Take Away
Follow the above strategies and you will be able to create conversion-focused Facebook advertisements. Make sure to narrow down your customers to convert better. Always experiment with different ad format to leverage most of Facebook facilities. It will help you spent the budget wisely and avoid waste of money and efforts.
Are you looking for best social media advertising services?
Then WebTek Digital is the right solution for you! It is one of the most renowned social media companies in Dubai. Their experts have more than ten years of experience in the field of digital marketing. They use advance strategies to optimize and target social media ads considering specific timings, days, locations and devices for extraordinary conversions. Contact them via https://www.webtekdigital.com/ and boost your website traffic.
Well-planned landing pages
An impressive leading page is the key to incredible Facebook conversion. Poor landing page due to unattractive titles or headings, lack of call to action (CTA), and inappropriate image sizes may ruin the Facebook campaigns. According to best digital agency in Dubai, you must run A/B tests to determine strong lead magnet such as videos or white papers.
Why AB testing?
These tests also help you to come up with customised headlines considering the interests of the different target audience. Besides persuasive headlines, they make sure the site contains compelling CTA, which is visible on the right half of the page. Attractive images with appropriate alt text and tags are compulsory along with quick loading videos.
Targeting exact demographics
You must start with the broad audience set and then narrow down based on the broad audience testing results. Recently, Facebook has upgraded its features to help you narrow down your target audiences using AND/OR rule. This new rule helps to filter out the true enthusiast or fan from a huge group of not so enthusiasts or fans. Leading digital marketing agencies come up with laser-targeted advertisements that help to focus on audiences with specific age, income level, and other factors. This will help you spend money only on the converting audiences and obtain high ROI.
Taking advantage of Facebook’s Ads format
Facebook offers several different Facebook ad formats. You must test to find out which format/s will help generate high conversion for your business. For instance, the “lead ads” format assists the businesses to capture the leads from Facebook directly. Further, you can track the conversions using the format “Increase Conversions on Your Website ad.” If you want to display multiple products to the target audience then you can opt for “image carousel ad”. Highly skilled and experienced advertisers make the best use of such formats and keep an eye on any new facility.
The Take Away
Follow the above strategies and you will be able to create conversion-focused Facebook advertisements. Make sure to narrow down your customers to convert better. Always experiment with different ad format to leverage most of Facebook facilities. It will help you spent the budget wisely and avoid waste of money and efforts.
Are you looking for best social media advertising services?
Then WebTek Digital is the right solution for you! It is one of the most renowned social media companies in Dubai. Their experts have more than ten years of experience in the field of digital marketing. They use advance strategies to optimize and target social media ads considering specific timings, days, locations and devices for extraordinary conversions. Contact them via https://www.webtekdigital.com/ and boost your website traffic.
