Tuesday 23 July 2019

How to Choose the Right Social Media Agency in Dubai?

Are you aggressively participating in social media marketing? If not, then it may be difficult for you to achieve your targeted ROI.  This is the digital age and businesses in Dubai have to face cut-throat competition. A business with a strong online reputation is the one with high customers and fan base. 60% of internet users rely on social media reviews and posts before making their buying decision. Through intense social media campaigns for promoting your products and services, you will get a large pool of customers.  Here comes the role of social media companies in the UAE who will manage your social media accounts and maintain a positive brand image.


Here are some tips to choose the right social media agency. 

Research well 

Conduct thorough research about different social media agencies and see what people are saying about them on platforms like Facebook. Observe how the agencies handle negative comments or situations on social media to protect a brand. 

Experience 

Look for the number of years the agency is involved in social media marketing. You should consider hiring if they have worked in related business before because they can better understand your business goals. 

Portfolio

You may ask for case studies to know different brands and businesses handled by the company. You will get to know how well the agency creates and executes a strategy. Look at the results and the achievement of the client’s goals and you will know if it is the right place to invest your money.

Direct Contact

Find out if you can communicate with the experts any time and get an immediate response to your phone calls and emails.  A good social media agency has a high frequency of communication whether it is implementing a plan or develops new online reputation management goals.   

UAE has many popular social media companies but not everyone can tune in with your mission and vision. a Use the above tips and choose the right social media agency that will use innovative strategies for social media management.

One such agency is WebTek Digital - best digital marketing agency in Dubai. They have highly experienced and dedicated experts serving national and international clients using advanced social media marketing methodologies.


Wednesday 10 July 2019

How can content improve your customer relationship?

In 2019, content marketing is the biggest mover in digital marketing. Today content is not just to inform your customer about your products and services. It has become an important part of marketing, changing the way a customer interacts with a business. Content marketing helps a business stay online 24/7 and address all the queries of the customer on time, which in turn help you build trust and gain customer loyalty over time.


Thanks to the advent of social media marketing and exponential growth in the internet users else content marketing would not be a new tool to business growth. People viewing videos on the internet drives 80% of consumer internet traffic.

Using live videos for Facebook promotion or and posting as stories on Instagram is the best way to stay in touch with your customers.  It is the quickest way to create videos on a regular basis.

Video content is a testimonial, which is more sought after. Video testimonials help people develop confidence in using your products because other customers express the product benefits on the video. Video content can also be a tutorial and a great way to teach your target audience about your products. However, learning should be the center focus than product or service promotion. 

Above all content should be of high quality to retain the existing customers and draw new ones. People are eager for useful, informative and reliable content because they are wary of being sold. So, create meaningful content with an element of entertainment. Do not forget to integrate SEO else search engines will bury your content irrespective of the innovativeness.

Also create a good content library for distribution so that people can easily find your videos, podcasts, blogs, and articles easily. Merge with social media for a quick gain of global presence and customer base. For instance, Netflix Twitter Account.


These are the elements to keep in mind for content marketing. If you need expert help, then get in touch with WebTek Digital. They help clients across domains drive high traffic, sales and conversions using various digital marketing tactics.

WebTek Digital is the best social media marketing agency in Dubai specialized in web designing and development. Contact today to win with content!