Wednesday 10 July 2019

How can content improve your customer relationship?

In 2019, content marketing is the biggest mover in digital marketing. Today content is not just to inform your customer about your products and services. It has become an important part of marketing, changing the way a customer interacts with a business. Content marketing helps a business stay online 24/7 and address all the queries of the customer on time, which in turn help you build trust and gain customer loyalty over time.


Thanks to the advent of social media marketing and exponential growth in the internet users else content marketing would not be a new tool to business growth. People viewing videos on the internet drives 80% of consumer internet traffic.

Using live videos for Facebook promotion or and posting as stories on Instagram is the best way to stay in touch with your customers.  It is the quickest way to create videos on a regular basis.

Video content is a testimonial, which is more sought after. Video testimonials help people develop confidence in using your products because other customers express the product benefits on the video. Video content can also be a tutorial and a great way to teach your target audience about your products. However, learning should be the center focus than product or service promotion. 

Above all content should be of high quality to retain the existing customers and draw new ones. People are eager for useful, informative and reliable content because they are wary of being sold. So, create meaningful content with an element of entertainment. Do not forget to integrate SEO else search engines will bury your content irrespective of the innovativeness.

Also create a good content library for distribution so that people can easily find your videos, podcasts, blogs, and articles easily. Merge with social media for a quick gain of global presence and customer base. For instance, Netflix Twitter Account.


These are the elements to keep in mind for content marketing. If you need expert help, then get in touch with WebTek Digital. They help clients across domains drive high traffic, sales and conversions using various digital marketing tactics.

WebTek Digital is the best social media marketing agency in Dubai specialized in web designing and development. Contact today to win with content!

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